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Books : Influence: The Psychology of Persuasion .
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Influence: The Psychology of Persuasion by: Robert Cialdini List Price: £10.99 Healthy Living Books Price: £5.99 You Save: £5.00 (45%)Prices subject to change. |
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Binding: Paperback Dewey Decimal Number: 153.852 EAN: 9780061241895 ISBN: 006124189X Label: HarperBusiness,U.S. Manufacturer: HarperBusiness,U.S. Number Of Items: 1 Number Of Pages: 336 Publication Date: February 01, 2007 Publisher: HarperBusiness,U.S. Studio: HarperBusiness,U.S. Sales Rank: 288 Related Items:
Editorial Review: Synopsis: "Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success. Average Rating:
 Rating:  - It is a great book but not 100% what im after, reccomend it though..This book is definetly worth gettin because it is an interesting read and the author clearly knows what he is talking about. What i like about the book is it is based on research and science, not half guesses and assumptions. It does make you more aware of sales techniques and how to not fall victim to their techniques. I do think some chapters he tends to go on abit too much for the sake of making the chapter and book longer ( feels that way when you read it) because when you read ... Read More: Rating:  - Wonderful bookI read this book in less than 4 days. I reckon this is a must read not just for Marketers but everyone involved in business. I found the informal style really engaging but yet rigorous and supported by plenty of facts and research. I have already started to spot at work some of the topics discussed and I am starting to use some of the tecniques. I can only highly reccomend this enjoyable and interesting reading, especially if you liase with people in your daily ... Read More: Rating: - Not bad, but...This is not a bad book. Actually, I'm ok with having bought it here at Amazon. However, that was not my impression when I started in the first chapter; I thought "oh no, not again, another book of a wannabe self-proclaimed "guru"". From chapter 3 onwards it became better, but I have one serious problem with this book: I do understand Cialdini is an academic, but I really wish he would stop cluttering up the text with all these side steps to academic research; it's annoying. Just pose your statements, ... Read More: Rating: - PricelessI have been entertaining my friends at dinner parties with this book. Cialdini, who admits to being a bit of a sucker himself, shows all the ways we've been manipulated over the years by small gestures and situations contrived by salesmen. There are so many good stories. The one about Joe Girard, a car salesman who sends out each month 13,000 cards every month to former customers with a card saying, "I like you". Surely people wouldn't fall for that? Yes they do, he made more than $200,000 ... Read More: Rating: - Good, but not totally convincing or that usefulI bought this book for two reasons - one to make myself more alert to sales techniques, and two to see if there are any useful insights to glean that could be applied to other areas of life. On both counts the book delivers. Having recently been pitched to at work by a media tracking agency and nearly taken the bait (didn't in the end) I immediately recognised the use of reciprocity and scarcity to try and harry me into signing up. That alone was worth buying the book for, and I will definitely ... Read More: |
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